AI in architecture studios – Krea Podcast with Nitsan Bartov

By the Krea Team. A Krea podcast conversation with Nitsan Bartov on AI, architecture, and design culture.

In episode two of the Krea Podcast, Victor talks with Nitsan Bartov, an architect and industrial PhD researcher at Henning Larsen, about how AI is entering architecture studios today.

The conversation is not a pitch for AI as an automatic solution. It is a more careful look at where image generation, video generation, and language models actually fit inside a profession built on intention, communication, constraints, and long timelines.

AI is not automatically useful

Nitsan starts from a useful place: do not assume the technology is helpful just because it is new.

"First of all, I don't work under the assumption that it's helpful."

His point is that AI is not architecture software in the traditional sense. It is a general technology with certain properties. The interesting work is understanding those properties, then finding the right problems for them instead of forcing AI into every existing workflow.

Architecture is communication

A building is not just a picture. Architecture includes materials, cost, context, construction logic, movement, site data, and the way people will experience a place over time.

That is why AI image generation can feel misaligned when it is treated as a final design tool. But it becomes much more useful when the goal is communication: showing a client an atmosphere, helping a team compare directions, or turning a rough model into a visual conversation before every detail is fixed.

"Conveying thoughts visually transforms the way we communicate with clients."

From static images to time

One of the most interesting parts of the episode is video. Architecture does not exist frozen in one perfect render. Buildings and landscapes change with daylight, weather, seasons, people, and movement.

AI video gives studios a way to communicate those qualities earlier. A park with moving plants and clouds can say something a static image cannot. It does not replace planning, but it can make the feeling of a future place easier to understand.